Froog is a financial engagement company that creates closer relationships between users and their financial institutions. We enrich financial data with behavioral psychology; by measuring anxiety levels, and by mapping financial ambitions. We find answers to what motivates customers; why they transact the way they do; and what drives their decision making. We actually start from where traditional financial management stops.
Most financial companies operate product driven business models in which product innovation invariably requires users to expend extra mental energy to get rewarded. Selling more to existing customers and attracting new segments remains elusive.
Solutions & Services
BEYOND FINANCIAL LENSES
We start by mining traditional financial data from partner financial institutions and creating financial fitness scores. We then go beneath the financial surface to understand how people make financial choices.
Individual choices are shaped by personalities, unique life situations, goal orientation and how each person processes information. At Froog, we take into account all of these individual aspects.
Strengthening and enriching financial genomes is a continuous engagement process. Froog's machine learning engine sources and curates appropriate content which resonates with individual users.
What do our financial partners get?
How Froog’s engine
makes better customers for you?
Our 'always-on' financial fitness platform shapes your day-to-day financial behavior to help you achieve goals and the life you imagine for yourself.
By understanding your preferences, tastes and financial goals we develop personalized partner offers optimized to fit your lifestyle and financial objectives.
Froog's powerful dashboard and analysis engine helps you understand why you spend what you spend and help you hack your behavior to achieve financial fitness.
In partnership with financial institutions, Froog offers a breadth of financial products that evolve, change and adapt with you as you progress through goals and life.
With an eye on the long term, Froog provides ongoing financial learning opportunities that are proven to contribute to your long-term financial well-being.
Froog allows users to learn from and improve financial decision-making by introducing financial scores and measures, personalized for unique individuals based on their financial patterns.
"Winners in financial services will be companies with individualized ecosystems of rich behavioral content"
If you are interested in speaking with us, please drop us a line using the form below. We shall get back to you within 48 hours.