How It Works

See How It Works


We believe winners in financial services will be companies with individualized ecosystems of rich behavioral content


Froog is a financial engagement company that creates closer relationships between users and their financial institutions. We enrich financial data with behavioral psychology; by measuring anxiety levels, and by mapping financial ambitions. We find answers to what motivates customers; why they transact the way they do; and what drives their decision making. We actually start from where traditional financial management stops.